The target audience for this festival are people who enjoy musicals and/or people who wish to support the arts. This could include students wishing to go into performing, people who teach the arts, or people who simply enjoy watching musical theatre. The target audience for one of the stakeholders for this festival.
Other stakeholders include, the stallholders who will be selling food and drink for the festival and people who wish to sell merch relevant to the festival. The website and the companion app should be able to navigate all stakeholders very easily while also ensuring they understand how to navigate depending on their needs. Stall holders and people selling merch will consider the event successful if there are plenty of users that also fit their needs. It is important that the festival’s target audience aligns with their audience to ensure maximum sales and to make the event a success for everybody.
The users are more likely to consider the event a success if they are able to find their way there (from purchasing tickets to actually attending the event) simple to navigate and if the event encompasses their interests. The website should be upfront about what will be shown on the day and what activities are involved in order to attract the right audience.
The above is an example of a festival that centres around musical theatre. The website seems quite cluttered and difficult to navigate, with no indication of where tickets can be bought. If the primary focus of the website is to sell tickets then this should be in a place immediately obvious to the user, so they don’t leave the site without purchase.
The above are examples of the type of users and stall holder that would be targeted for this festival.