Following initial logo design, it was decided that it should be changed to something more simple and catchy. It was decided that the happy and sad theatre/drama masks would be used as inspiration for part of this logo to make it clear what the festival is about on first glance. By making it clear from glance what the festival is about, it ensures that the right customer is attracted with the logo. The following is the initial sketch for the logo:
Using this image, it was then digitalised in Adobe Illustrator and combined with a circle and festival name to give the logo. In the logo, only the colours and typography stated appropriate in the graphic standards manual have been used, so that the artwork for this project remain consistent.
A logo was done in two different styles so to contrast with what background is chosen for each design, and make the logo more accessible for use on different platforms.
The term ‘call to action’ refers to techniques used to encourage users to make an immediate response such as encouraging them to buy an item by making it the first thing they see when they enter a website.
On the website created for theatre fest has a call to action for both buying tickets and buying merch from the shop.
In terms of buying tickets, users are first shown graphic with a ticket on it with a lower opacity (designed on Canva) with a large white button that will take the user to the page to buy tickets. By making this one of the first things the user sees when they enter the website, it will make it more straightforward for users to buy tickets for the festival, therefore encouraging sales.
With the call to action for selling merch, users are given the option of clicking an image and making it interactive. This image shows someone wearing the merch and by making it interactive, the users attention will be drawn to it. By drawing their attention to the video on the homepage, users will get to see what sort of merch is available in the shop and encourage their interest. There is then a large shop no button placed next to the video, providing the user access to the shop with ease.