For this task we were told to create a niche greetings card company, with the onboarding process being the centre of what we create for it. For this task we were given a deadline and schedule to follow but was very much left to our groups and told to choose someone to lead. The following is the schedule we were given:
- thought shower a concept – 10 mins
- decide on one that seems to have legs – 3 mins
- agree on your target audience 2 mins
- work individually on a draft of the onboarding sequence sketch books only – quantity not quality – 45 mins
- compile the best ideas into one idea – work together on this 30 minutes ( you will need to come up with a way of combining ideas visually)
- chose a spokesperson to present your work to the class
Onboarding in terms of a mobile app is the process of helping users get started with the app (nataliependo, 2022). There are three main, common components to onboarding; promotion, customisation and instructions (www.justinmind.com, 2022). Promotion features special capabilities of the app and attempts to capture the users attention, customisation allows the user to enter their data to customise their experience on the interface, and instructions educate the user on how to use the interface in simple terms.
During the discussion to find a concept, we very quickly decided what our niche would be for the greeting cards and began going through ideas for specific products that were relevant to our niche.
Initially we discussed the possibility of designing greetings card with different textures, like a faux fur or cotton wool, then we discussed unusual milestone cards, which then led onto deciding to do a combination of unusual milestone cards and offensive cards. The overall range for the brand would be cards that are for people with dark humour and generally offensive cards.
We decided on have a range for birthdays with things like a ticking clock when the card is opened (Death countdown), and gives the age in months to make the receiving person appear older. There would also be a Karen award range that would congratulate people on being a Karen, with the sound of nails on a chalkboard etc.
For the name, we decided to play on the common phrase used often in cards ‘with love’ and replace it with ‘with hate x’. We also decided on the colour blue, as in the right context, it can represent iciness or cold, which is the vibe we were looking for, for this brand (Graham S., 2022).
Following deciding on our concept, we then split up to consider the onboarding process for the app.
The following is a link to our onboarding process in XD:
https://xd.adobe.com/view/4ed52c1d-373d-43f3-8dd3-af7e64b8bfa2-1b86/
Following completion of our onboarding process, we had a few minutes before the presentation and decided to create an example of a greeting card this company would sell.
Reference list
Graham, S. (2022). Why brands use Blue. [online] Medium. Available at: https://medium.com/@theshaunagraham/the-color-blue-374be5565470.
nataliependo (2022). Mobile App Onboarding: Definition, Best Practices, Examples. [online] Pendo Blog. Available at: https://www.pendo.io/pendo-blog/how-to-create-in-app-onboarding-to-delight-your-mobile-users/ [Accessed 30 Jul. 2023].
www.justinmind.com. (2023). Mobile app onboarding: best practices and examples. [online] Available at: https://www.justinmind.com/blog/app-onboarding/.