For my design portfolio, I have chosen to create a blog style website aimed at new parents called ‘not the main character’. I have named the blog this in reference to when you have a baby for the first time, everything becomes about them, hence making the parent ‘not the main character’. The following is my preliminary work, that I created before starting the website.

Fig 1. My mood board. (See EX2 in PSAD:WT for more information).
Fig 2. My mind map, with a plan for content.

Changes made/reflection following completion of my website

Following starting my website, I decided to make changes to the font on my brand. I found that the use of fonts Buffalo and Amatic SC was more relevant to my brand in that they appear very informal which is the look I wanted for this campaign.

With this assignment, I wanted to create something that actually worked like a website, so I created a podcast on a YouTube channel with the brand name, a Facebook page and an Instagram and ensured all of the links on the website worked. The only thing I decided not to have working is the payment part of the website for the merch, simply because it is a pro feature and it’s not something that is required (as no one will be using the website for this purpose).