The brief for this post was to create a campaign to encourage children to drink more water. Due to circumstances this post was done on an individual basis rather than in a group, so the reflection on group work will be limited.
Drinking water is essential for children; it aids digestion, the absorption of fundamental nutrients and ensures that the body can function (Coolers, M.W, 2015). If children don’t get enough water, it can lead to dehydration, which in some cases can result in having to attend hospital. Dehydration can also lead to headaches and irritability. This is why it’s so important for children to keep hydrated.
It was decided that the campaign would be centred around a product similar to squash be designed that added a shimmer to the water and used fruit to add flavour to the water in a healthy way. The product will be promoted as fairy dust, so is more likely to appeal to girls rather than boys. Although this could limit the market for sales and therefore effectiveness, it is better to appeal to a smaller market effectively than not appeal to the wider market at all.
These were the logos created for the product. The logo is attempting to appeal to the parents with the fruit infusions element and the leaf to indicate that the product is natural, whilst also attempting to appeal to children with the ‘powered by fairy dust’ element. The pink colour has been chosen to appeal to the market of young girls as this colour can be associated with fairies (Colouring Heaven, n.d.), and black font (or white depending on background) has been chosen so that the text stands out.
This poster has been designed with the child in mind to try and grab their attention. Sparkle has been added to represent the fairy dust, with water over the top to represent the infusion of the two. The tagline ‘add a little fairy dust to your water!’ has been used to enforce the idea that the product is like fairy dust.
The above chart was designed to encourage children to drink water and get rewarded for it. For every glass of water they drink they get a sticker or a star and at the end of the week they get a reward which is decided by their parent/guardian. Stars and the fairy image and glitter have been used to further promote the message of magic and fairy dust, and to keep branding similar throughout.
By using a reward system to encourage children to drink water, this then makes drinking water a habit that is being positively reinforced through reward (M.A. C.E.A, 2019).
Reference list
Colouring Heaven. (n.d.). A guide to colouring fairies. [online] Available at: https://www.colouringheaven.com/how-to-colour/a-guide-to-colouring-fairies/#:~:text=Fairies%20are%20often%20associated%20with [Accessed 27 Jul. 2023].
Coolers, M.W. (2015). 10 reasons your children should drink water. [online] MIW Water Cooler Experts. Available at: https://www.miw.co.uk/10-reasons-your-children-should-drink-water/#:~:text=Drinking%20plenty%20of%20water%20keeps [Accessed 27 Jul. 2023].
MA, C.E.A. (2019). Positive Reinforcement in Psychology (Definition + Examples). [online] PositivePsychology.com. Available at: https://positivepsychology.com/positive-reinforcement-psychology/#:~:text=Positive%20reinforcement%20refers%20to%20the%20process%20of%20rewarding%20or%20reinforcing.