Graphic standards provide a simple set of rules that are to be followed in branding for graphic design, which covers colour, composition, and typography. Keeping the branding as close to the logo as possible is very important for Rooted in Hull. Rooted in Hull took six months to get this logo approved and it incorporates …
A master plan presents an overview of the businesses vision and goals; more specifically in this instance relating to graphic design. A rough master plan was formed at the University of Hull within the 2021 Graphic Design cohort for Rooted in Hull. This plan shows the businesses aims in a broad sense and ideas to …
The following is a low fidelity prototype of the app for the festival ‘A weekend at the theatre’. This low fidelity prototype done digitally in Adobe XD, shows the process a user might take to purchase tickets for the festival on the app. Included is access to a side bar, which is shown when the …
The following is a rejected low fidelity design for the festival website: The text forming the menu on the top header is too cluttered and would be better formed as a side bar to allow users to look at other things should they be interested. The webpage itself looks quite dull in comparison to what …
The website and app for the festival will include themes and colour schemes related to musical theatre to ensure it is fit for purpose. The site and app should immediately draw in the users attention to specific areas of the site (Such as the buy tickets link) to ensure full accessibility for the user and …
The target audience for this festival are people who enjoy musicals and/or people who wish to support the arts. This could include students wishing to go into performing, people who teach the arts, or people who simply enjoy watching musical theatre. The target audience for one of the stakeholders for this festival. Other stakeholders include, …
During COVID 19, a lot of businesses that showcased the arts suffered due to restrictions deeming it not safe for the public to attend productions indoors. In the UK, theatres and producers have had at least £1.04 billion in lost revenue from box office and retail revenue (up to December 2020), causing many to lose …
Rooted in Hull meets with the new students of BA (Hons) Graphic Design at the University of Hull. Rooted in Hull, established in 2014 is a local business which manages to combine business, education and community to successfully educate local people on growing and eating good food. Formed by two friends, Adrian and Mark they …
Composition is the structure of elements within a design and how they combine to form a whole image. Composition refers to how the designer arranges and organises text and images to create a message through design (Dabner et al., 2020) This is a poster from 2016 for Queen Anne’s farmers market. The design represents the …
Colour is an essential tool for graphic designers as it has the ability to change meaning dependant on combinations and also has the ability to subconsciously set the tone with a design (Dabner et al., 2020). The image above is a graphic created by Manuel Miranda for Urban Omnibus. The designer has used analogous colours …