Design Development and Call to Action
Following initial logo design, it was decided that it should be changed to something more simple and catchy. It was decided that the happy and sad theatre/drama masks would be used as inspiration for part of this logo to make it clear what the festival is about on first glance. By making it clear from …
Graphic Standards Manual (Colour, Composition, and Typography)
References: BBC (2013) Do more women than men watch musicals? Available online: https://www.bbc.co.uk/news/magazine-24931475 [Accessed on 06.09.2022]
Mood board and Onboarding (app)
Following initial design for the app (shown above), it was desided a mood board would be created to reevaluate what the design of the app should incorporate. It was decided that this would be changed because, the colours used initially seemed to clash and didn’t connect to the festival at all. It was also noted …
App Design Development
The following link is the app in XD: https://xd.adobe.com/view/7e64ca69-0cee-400a-9ad2-c360086f83ec-2b37/ When first accessing the app, the user is presented with five onboarding screens. They go through basic navigation for the application and on the last screen there is a 1.5 second transition where they are presented with a continue button to proceed to the app. By …
Website Design Artwork Development
The following is a link to the festivals website in XD: https://xd.adobe.com/view/34677f85-c7e2-4772-9bae-ab1b7836152a-6134/ The website menu for this festival has five options. When you first enter the website you are presented with the new logo. This logo was changed from the previous because it appeared cluttered and the name ‘a weekend at the theatre’ too long. …
Collage Maker
The following is a link to the prototype of the collage maker: https://xd.adobe.com/view/98e32bd4-97f8-4ce7-96fb-6e1337b63f72-cdb0/ The following is the video for the collage maker:
Kitsch Research and Animation
Kitsch is a German word that literally means ‘in bad taste’. When designers use the term kitsch, they are usually referring to art that is considered to be excessively garish or in poor taste. It usually uses colours that don’t compliment each other and could be considered tasteless or pretentious. The following are examples of …
Minimalism
Minimalism in graphic design is a concept that uses only limited shapes and colour palettes to create a design that still makes an impact. Grasping the concept of minimalism is essential for graphic designers so they are able to stand out to potential clients. Here are some examples of minimalism in graphic design: From taking …
Collage Maker Flowchart and Zaha Hadid
The following are links to the Zaha Hadid screens created for part 2 of this post. This is a link using 2 screens and transition as the method: https://xd.adobe.com/view/fff696e3-68d2-42cd-9601-2028dbf823df-aaa5/ This link uses default and toggle state: https://xd.adobe.com/view/e9f1bb35-3d86-4e8c-a105-d5ecc6c70092-bca2/ The following is a link of a Zaha Hadid inspired webpage with images and credit: https://xd.adobe.com/view/0d1df115-35bf-49e5-95fc-82251729f290-584e/