Design Development and Call to Action
Following initial logo design, it was decided that it should be changed to something more simple and catchy. It was decided that the happy and sad theatre/drama masks would be used as inspiration for part of this logo to make it clear what the festival is about on first glance. By making it clear from …
Graphic Standards Manual (Colour, Composition, and Typography)
References: BBC (2013) Do more women than men watch musicals? Available online: https://www.bbc.co.uk/news/magazine-24931475 [Accessed on 06.09.2022]
Mood board and Onboarding (app)
Following initial design for the app (shown above), it was desided a mood board would be created to reevaluate what the design of the app should incorporate. It was decided that this would be changed because, the colours used initially seemed to clash and didn’t connect to the festival at all. It was also noted …
App Design Development
The following link is the app in XD: https://xd.adobe.com/view/7e64ca69-0cee-400a-9ad2-c360086f83ec-2b37/ When first accessing the app, the user is presented with five onboarding screens. They go through basic navigation for the application and on the last screen there is a 1.5 second transition where they are presented with a continue button to proceed to the app. By …
Website Design Artwork Development
The following is a link to the festivals website in XD: https://xd.adobe.com/view/34677f85-c7e2-4772-9bae-ab1b7836152a-6134/ The website menu for this festival has five options. When you first enter the website you are presented with the new logo. This logo was changed from the previous because it appeared cluttered and the name ‘a weekend at the theatre’ too long. …
Design Portfolio
Original Artwork 2
For this final piece of artwork created for Rooted in Hull, it was decided that two t-shirt designs would be created; one for customers and one for staff at the bakery. This design incorporates the client’s already approved logo, making the t shirt recognisable to Rooted in Hull. The wording has been changed to “I’ve …
Rooted in Hull Pizza Project
Following receipt of the email from Adrian of Rooted in Hull, containing the client brief for their bakery, the following logo has been created. In the brief the client asked for use of the hammer and sickle to portray community. For this logo the sickle has been made to look like a pizza tray for …
Rooted in Hull Graphic Standards
Graphic standards provide a simple set of rules that are to be followed in branding for graphic design, which covers colour, composition, and typography. Keeping the branding as close to the logo as possible is very important for Rooted in Hull. Rooted in Hull took six months to get this logo approved and it incorporates …