Original Artwork 2
For this final piece of artwork created for Rooted in Hull, it was decided that two t-shirt designs would be created; one for customers and one for staff at the bakery. This design incorporates the client’s already approved logo, making the t shirt recognisable to Rooted in Hull. The wording has been changed to “I’ve …
Rooted in Hull Pizza Project
Following receipt of the email from Adrian of Rooted in Hull, containing the client brief for their bakery, the following logo has been created. In the brief the client asked for use of the hammer and sickle to portray community. For this logo the sickle has been made to look like a pizza tray for …
Rooted in Hull Graphic Standards
Graphic standards provide a simple set of rules that are to be followed in branding for graphic design, which covers colour, composition, and typography. Keeping the branding as close to the logo as possible is very important for Rooted in Hull. Rooted in Hull took six months to get this logo approved and it incorporates …
Rooted in Hull Graphic Design Master Plan
A master plan presents an overview of the businesses vision and goals; more specifically in this instance relating to graphic design. A rough master plan was formed at the University of Hull within the 2021 Graphic Design cohort for Rooted in Hull. This plan shows the businesses aims in a broad sense and ideas to …
Press Release
Rooted in Hull meets with the new students of BA (Hons) Graphic Design at the University of Hull. Rooted in Hull, established in 2014 is a local business which manages to combine business, education and community to successfully educate local people on growing and eating good food. Formed by two friends, Adrian and Mark they …
Composition
Composition is the structure of elements within a design and how they combine to form a whole image. Composition refers to how the designer arranges and organises text and images to create a message through design (Dabner et al., 2020) This is a poster from 2016 for Queen Anne’s farmers market. The design represents the …
Colour
Colour is an essential tool for graphic designers as it has the ability to change meaning dependant on combinations and also has the ability to subconsciously set the tone with a design (Dabner et al., 2020). The image above is a graphic created by Manuel Miranda for Urban Omnibus. The designer has used analogous colours …
Conceptual Design
This logo is from FareShare; a charity based in Hull & Humber. They take quality, in date food that would have otherwise gone to waste and redistribute it to charities, schools and community groups across Hull and Humber, who then cook the food and redistribute it to vulnerable people (FareShare, 2019).Conceptual design is important, especially …
Typography
Typography is the way that designers and artists arrange words, letters, and text to portray visual communication. This can be done through several means, such as font, size, kerning, arrangement, leading or tracking. Using typography, a designer can control what text the reader is likely to see first and in what order. Designs that use …