Rooted in Hull Graphic Standards

Graphic standards provide a simple set of rules that are to be followed in branding for graphic design, which covers colour, composition, and typography. Keeping the branding as close to the logo as possible is very important for Rooted in Hull. Rooted in Hull took six months to get this logo approved and it incorporates …

Rooted in Hull Graphic Design Master Plan

A master plan presents an overview of the businesses vision and goals; more specifically in this instance relating to graphic design. A rough master plan was formed at the University of Hull within the 2021 Graphic Design cohort for Rooted in Hull. This plan shows the businesses aims in a broad sense and ideas to …