Design Development and Call to Action
Following initial logo design, it was decided that it should be changed to something more simple and catchy. It was decided that the happy and sad theatre/drama masks would be used as inspiration for part of this logo to make it clear what the festival is about on first glance. By making it clear from …
Graphic Standards Manual (Colour, Composition, and Typography)
References: BBC (2013) Do more women than men watch musicals? Available online: https://www.bbc.co.uk/news/magazine-24931475 [Accessed on 06.09.2022]
Mood board and Onboarding (app)
Following initial design for the app (shown above), it was desided a mood board would be created to reevaluate what the design of the app should incorporate. It was decided that this would be changed because, the colours used initially seemed to clash and didn’t connect to the festival at all. It was also noted …
App Design Development
The following link is the app in XD: https://xd.adobe.com/view/7e64ca69-0cee-400a-9ad2-c360086f83ec-2b37/ When first accessing the app, the user is presented with five onboarding screens. They go through basic navigation for the application and on the last screen there is a 1.5 second transition where they are presented with a continue button to proceed to the app. By …
Website Design Artwork Development
The following is a link to the festivals website in XD: https://xd.adobe.com/view/34677f85-c7e2-4772-9bae-ab1b7836152a-6134/ The website menu for this festival has five options. When you first enter the website you are presented with the new logo. This logo was changed from the previous because it appeared cluttered and the name ‘a weekend at the theatre’ too long. …
Low Fidelity UI Prototype
The following is a low fidelity prototype of the app for the festival ‘A weekend at the theatre’. This low fidelity prototype done digitally in Adobe XD, shows the process a user might take to purchase tickets for the festival on the app. Included is access to a side bar, which is shown when the …
Rejected Designs
The following is a rejected low fidelity design for the festival website: The text forming the menu on the top header is too cluttered and would be better formed as a side bar to allow users to look at other things should they be interested. The webpage itself looks quite dull in comparison to what …
UI Principles to Be Applied to Your Design
The website and app for the festival will include themes and colour schemes related to musical theatre to ensure it is fit for purpose. The site and app should immediately draw in the users attention to specific areas of the site (Such as the buy tickets link) to ensure full accessibility for the user and …
Requirements: Gathering and Analysis
The target audience for this festival are people who enjoy musicals and/or people who wish to support the arts. This could include students wishing to go into performing, people who teach the arts, or people who simply enjoy watching musical theatre. The target audience for one of the stakeholders for this festival. Other stakeholders include, …