This poster was designed with the reference of Arkhitektura VKhUTEMAS and the best of jazz poster. It used the acts for cottingham springboard festival 2022 for the data and was created using Adobe Illustrator. A clipping mask was used to show a crowd at a music event within the cottingham springboard letters. The image was …
This design used primarily the shape tools within Adobe Illustrator to create a calling card based on the Rodchenko and Franz Ferdinand album cover. The clipping mask was used to fit the original photo of a cat and then the fit text to shape tool was used within some of the triangles. Bright colours were …
For this final piece of artwork created for Rooted in Hull, it was decided that two t-shirt designs would be created; one for customers and one for staff at the bakery. This design incorporates the client’s already approved logo, making the t shirt recognisable to Rooted in Hull. The wording has been changed to “I’ve …
Following receipt of the email from Adrian of Rooted in Hull, containing the client brief for their bakery, the following logo has been created. In the brief the client asked for use of the hammer and sickle to portray community. For this logo the sickle has been made to look like a pizza tray for …
Graphic standards provide a simple set of rules that are to be followed in branding for graphic design, which covers colour, composition, and typography. Keeping the branding as close to the logo as possible is very important for Rooted in Hull. Rooted in Hull took six months to get this logo approved and it incorporates …
A master plan presents an overview of the businesses vision and goals; more specifically in this instance relating to graphic design. A rough master plan was formed at the University of Hull within the 2021 Graphic Design cohort for Rooted in Hull. This plan shows the businesses aims in a broad sense and ideas to …
The following is a low fidelity prototype of the app for the festival ‘A weekend at the theatre’. This low fidelity prototype done digitally in Adobe XD, shows the process a user might take to purchase tickets for the festival on the app. Included is access to a side bar, which is shown when the …
The following is a rejected low fidelity design for the festival website: The text forming the menu on the top header is too cluttered and would be better formed as a side bar to allow users to look at other things should they be interested. The webpage itself looks quite dull in comparison to what …
The website and app for the festival will include themes and colour schemes related to musical theatre to ensure it is fit for purpose. The site and app should immediately draw in the users attention to specific areas of the site (Such as the buy tickets link) to ensure full accessibility for the user and …