RP6 – Social Media Channels

A social media campaign is a marketing plan created generally by large companies to generate sales or to spread a message or awareness. This can be done through organic advertising or paid advertising. organic is when a company does not pay for views or clicks and uses engaging posts onto social media (be that on …

RP5 – Websites That Break the Rules

In terms of graphic design, brutalism is a style that attempts to look raw, haphazard or unadorned (Moran K., 2017). Looking at brutalistwebsites.com, they are a complete different style to what would be expected from a web page; they are bold, seemingly random in placement, and some difficult to navigate, which after studying accessibility last …

RP4 – Visual Responsive Websites

A visually responsive website is a website that will adapt to what device the user is using and still be accessible. For example, often in an app the menu which is horizontal on the website, is condensed into a side bar, which is accessed by tapping on 3 horizontal lines (sometimes called a hamburger menu). …

RP3 – Storytelling

Storytelling is an essential tool used by designers to reach their audience, and helps them to reach users emotionally. Designers can use storytelling to captivate audiences and build empathy. The following is an example of storytelling through a cartoon: The above is a simple cartoon sequence about a cat with minimal type. This has taken …

RP2 – Multi Channel User Experience

What is a multi channel user experience? A multi channel user experience is when companies use a variety of methods such as social media, email, the web, leaflets and other channels to engage customers (NGDATA, 2017). Customers often use a variety of different devices or no devices at all and companies must use a variety …

RP1 – Grids and Frames

The following are examples of grids and frames within the real world: The first image was taken of blinds that cover a window in my house. I took this image because it reminded me of a multicolumn grid, which is referenced in the book layout essentials: 100 design principles for using grids (Tondreau, 2009). Multicolumn …