“Everyone has bad days. But when you’ve got attention deficit disorder (ADHD or ADD), it sometimes feels like the universe has conspired against you and no amount of effort or positive thinking will make a difference.” – ADDitude Magazine Editors (ADDitude Magazine, 2022) Increasing people’s knowledge and/or perception of ADHD can help prevent people with …
This post aims to find and define the target audience and explore the competition within the market, to potentially gain insight into how to run a campaign of this nature. Who is the target audience for this campaign? When determining the target audience for this project, it can be difficult because without the data found …
In this post the research obtained in previous posts, including from the proposal, will be re analysed and the relevance and how they apply to the assets that will be produced in the project, will be explained. There will also be an explanation of the plan for each asset, including how it is linked to …
Following research indicating that a real life approach can give more of an emotional impact, the decision was made to use a combination of real life and animation in the campaign. This also aligns with research that animation works best in enhancing teaching strategy in comparison with real life (Praveen and Srinivasan, 2022). Hopefully by …
Read more “Alterations to Initial Concept and Congregation of Content Based on Research”
Following on from research about ensuring that the website look and feel interesting, I looked into ways that web design had been done in unique ways, to look for inspiration to making my website stand out. I understood that my website should not be overcomplicated to ensure it remains accessible, and looked for websites that …
For the animation, it was decided in a previous post that a combination of real life and animation be used, to allow for a connection between the advertising through social media and the benefits of using animation to educate. For the first animation on the website explaining the symptoms of ADHD, it was decided that …
For the social media aspect of this project I wanted to create a video showing the audience what it’s like to have ADHD, hoping it will encourage those who know someone with ADHD to learn more and connect with those with ADHD, and encourage them to learn about their condition. To do this, I initially …
The following post will cover how and why sound was created and used in this project. Website: The first sound that was added to the timeline for the introductory video for the website, was the social media videos with the topic of ADHD. The volume levels were increased because the plan was to keep the …
Reflection: In terms of organisation for this project, I can recognise that I was quite disorganised in my approach to creating content and writing posts. This made the process overwhelming and I found it difficult to start. Initially I wrote the first 3 posts in order and started quite well and then I ended up …